It all began back in 2006 on the beaches of Thailand and Australia. Friends since university, Dan and Joel, decided to quit the rat race, slip on their flip-flops and go traveling for six months on an epic beach, boat, surf and scuba holiday.

For weeks they fought to keep their technology, valuables and clothes dry and sand free. And that’s when it struck them; what they needed was a functional waterproof bag that could protect their possessions without slowing them down.